Das Plakat - Die Geburt der modernen Werbung (2018)

Toni Segarra: The Ads Writer

Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and create ads are unknown people. Playing with the mechanisms of publicity as a narrative resource, we enter this medium through Spain's best creative director: Toni Segarra.

DJ Punk: The Photographer Daniel Josefsohn

Nobody captured the atmosphere of 1990s Berlin better than German photographer Daniel Josefsohn, who died in 2016 at the age of 54, leaving his mark in advertising with his irreverent aesthetic and punk sensibility. It was his spontaneous, imperfect images shot for an MTV campaign in 1994 that first made him famous.

The Corporation

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Pitch People

Pitch People is a documentary film that focuses on the role the art of the "pitch" has played in society. It was produced in 1999 and includes interviews with many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.

Advertising at the Edge of the Apocalypse

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

The Atomic Cafe

A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.

Generation Sputnik

From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.

Helvetica

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Art & Copy

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

POM Wonderful Presents: The Greatest Movie Ever Sold

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

Mad Women

The story of pioneering women making iconic TV ads that changed the world: from Shake n' Vac and Levi's, to the Flake girl in the bath and the Lynx effect

Greetings From Planet Smurf

The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports. From Brussels to Los Angeles, via Dubai, a journey into the tiny world of the famous little blue people, from the story of the creation of the original comic to the account of their huge global commercial exploitation.

The Light Bulb Conspiracy

Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.

Juzo Itami: The Man with 13 Faces

A documentary about the legendary Japanese filmmaker.

24×36

A documentary exploring the birth, death and resurrection of illustrated movie poster art. Through interviews with a number of key art personalities from the 70s and 80s, as well as many modern, alternative poster artists, “Twenty-Four by Thirty-Six” aims to answer the question: What happened to the illustrated movie poster? Where did it disappear to, and why? In the mid 2000s, filling the void left behind by Hollywood’s abandonment of illustrated movie posters, independent artists and galleries began selling limited edition, screenprinted posters — a movement that has quickly exploded into a booming industry with prints selling out online in seconds, inspiring Hollywood studios to take notice of illustration in movie posters once more.

Paseo por los letreros de Madrid

A travelogue through the diverse neighborhoods of Madrid, its picturesque streets and its history; and an approach, with a sense of humor, to the lighted signs and advertising slogans of the shops: an unusual portrait of the city and its people.

Rendezvous unterm Nierentisch

Film collage with documentary material from the time of the German economic miracle. The "Golden" 50s run in a serene potpourri of weekly clips, old cinema, and party advertising, demonstrate the attempts of the revived industry to change consumer habits. In between, pictures of the politicians of the first hour. All this in the nostalgia touch of a time when nylons triumphed.

The Real Saatchis: Masters of Illusion

Featuring interviews with Sir John Hegarty, Lord Tim Bell and Robert E. Jacoby, The Real Saatchis: Masters of Illusion chronicles the rise and fall of Britain's largest advertising agency,

Classic Movie Posters

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The Real Mad Men and Women of Madison Avenue

Chronicles the growth of the advertising industry from the 1950s through today, looking at the real men and women who created some of the most ground-breaking advertising campaigns and slogans and whose work changed the landscape of the ad industry. Roy Eaton, Jerry Della Femina, Paula Green, George Lois, and other creative giants recount the history of the advertising industry through unforgettable stories and campaigns.

Switch

Steve Brooks, a sexist womanizer, is killed by a group of his angry former lovers. In heaven, he makes a bargain with God for redemption and agrees to return to Earth. Once there, he must have a sincere relationship with a female and make her fall in love with him. If not, Steve's soul will become the property of the devil. But the devil hedges his bet, and Steve is reincarnated as a woman named Amanda Brooks.

Every Home Should Have One

Teddy works for a large advertising company. Given the seemingly impossible task of selling frozen porridge, he decides to produce commercials that make the product seem sexy. This leads him to confrontation with the "Keep Television Clean" movement, of which his wife is a senior member.

Thank You for Smoking

Nick Naylor is a charismatic spin-doctor for Big Tobacco who'll fight to protect America's right to smoke -- even if it kills him -- while still remaining a role model for his 12-year old son. When he incurs the wrath of a senator bent on snuffing out cigarettes, Nick's powers of "filtering the truth" will be put to the test.

Talladega Nights: The Ballad of Ricky Bobby

The fastest man on four wheels, Ricky Bobby is one of the greatest drivers in NASCAR history. A big, hairy American winning machine, Ricky has everything a dimwitted daredevil could want, a luxurious mansion, a smokin' hot wife and all the fast food he can eat. But Ricky's turbo-charged lifestyle hits an unexpected speed bump when he's bested by flamboyant Euro-idiot Jean Girard and reduced to a fear-ridden wreck.

The Haunting

Dr. David Marrow invites three distinct individuals to the eerie and isolated Hill House to be subjects for a sleep disorder study. The unfortunate guests discover that Marrow is far more interested in the sinister mansion itself — and they soon see the true nature of its horror.

Bean

Childlike Englishman, Mr. Bean, is an incompetent watchman at the Royal National Gallery. After the museum's board of directors' attempt to have him fired is blocked by the chairman, who has taken a liking to Bean, they send him to Los Angeles to act as their ambassador for the unveiling of a historic painting to humiliate him. Fooled, Mr. Bean must now successfully unveil the painting or risk his and a hapless Los Angeles curator's termination.

Uppfinnaren

"The Inventor" - About "Arbman Development" an inventory company initiated by PR-guru Leon Nordin. AD produced a total of 173 inventions, including a banknote counter that made confetti out of money.

Bicycle Thieves

Unemployed Antonio is elated when he finally finds work hanging posters around war-torn Rome. However on his first day, his bicycle—essential to his work—gets stolen. His job is doomed unless he can find the thief. With the help of his son, Antonio combs the city, becoming desperate for justice.

The Forsaken

A young man is in a race against time as he searches for a cure after becoming infected with a virus that will eventually turn him into a blood-sucking vampire.

The Good Night

Gary, a musician, is trapped in an unhappy relationship with his live-in lover, Dora. He becomes enthralled with a beautiful seductress who enters his dreams, and tries to control his dream-state so he can spend more and more time with her. When Gary sees his mystery woman's face on a bus billboard, he discovers she is real, and fate brings him an opportunity to meet her.

How to Get Ahead in Advertising

Pressure from his boss and a skin-cream client produces a talking boil on a British adman's neck.

North by Northwest

Advertising man Roger Thornhill is mistaken for a spy, triggering a deadly cross-country chase.

Putney Swope

Swope—the only black man on the executive board of an advertising firm—is accidentally put in charge after the death of the chairman.

Max Headroom: 20 Minutes into the Future

While trying to expose corruption and greed, television reporter Edison Carter discovers that his employer, Network 23, has created a new form of subliminal advertising (termed "blip-verts") that can be fatal to certain viewers.

Lover Come Back

Jerry Webster and Carol Templeton are rival Madison Avenue advertising executives who each dislike each other’s methods. After he steals a client out from under her cute little nose, revenge prompts her to infiltrate his secret "VIP" campaign in order to persuade the mystery product’s scientist to switch to her firm.

The Soul of Business

A modern couple from a typical advertisement: young, attractive, and brand-conscious. As they use the products on their breakfast table they begin to quote lines from the relevant advertisemnet. Soon their behavior departs from the accepted advertising norm as they zealously defend each other´s products to the death.

Prada Paradoxe

Emma Watson breaks the mould of the muse to be both in front of and behind the lens, writing her own script and narrating her own story of being a living paradox.

Crazy People

A bitter ad executive, who has reached his breaking point, finds himself in a mental institution, where his career actually begins to thrive with the help of the hospital's patients.

It Should Happen to You

Gladys Glover has just lost her modeling job when she meets filmmaker Pete Sheppard shooting a documentary in Central Park. For Pete it's love at first sight, but Gladys has her mind on other things, making a name for herself. Through a fluke of advertising she winds up with her name plastered over 10 billboards throughout city.

The Stuff

Amalgamated Dairies hires David Rutherford, an FBI man turned industrial saboteur, to investigate a popular new product called “the Stuff,” a new dessert product that is blowing ice cream sales out of the water. Nobody knows how it’s made or what’s in it, but people are lining up to buy it. It's got a delicious flavor to die for!

Christmas in July

An office clerk loves entering contests in the hopes of someday winning a fortune and marrying the girl he loves. His latest attempt is the Maxford House Coffee Slogan Contest. As a joke, some of his co-workers put together a fake telegram which says that he won the $25,000 grand prize.

Hook, Line and Sinker

Two fast-talking insurance salesmen meet Mary, who is running away from her wealthy mother, and they agree to help her run a hotel that she owns. When they find out that the hotel is run down and nearly abandoned, they launch a phony PR campaign that presents the hotel as a resort favored by the rich. Their advertising succeeds too well, and many complications soon arise.

The Wasp Woman

The head of a major cosmetics company experiments on herself with a youth formula made from royal jelly extracted from wasps, but the formula's side effects have deadly consequences.

The Great Madcap

Portrayal of a family’s attempt to change the spending habit of the indulgent and hedonistic patriarch, Alfredo. The family decides to try to fool him into spending less by telling him that his large fortune is gone.

Waikiki Wedding

Tony Marvin is a laid back but incredibly successful promoter and fair-haired boy for J. P. Todhunter's pineapple company located in beautiful Hawaii. He gets the company to sponsor a contest in which the winner gets a Hawaiian vacation and is obligated to write articles on the islands which, when published, will constitute a publicity coup for the company. Unfortunately, Georgia Smith, the winner, feels lonely and isolated in the Islands and wants to return to the States. With help from buddy Shad Buggle Tony tries to romantically divert Georgia without letting her know his true motivation.

With Love, Christmas

Advertising execs Melanie Welsh and Donovan Goodwin disagree on a cellphone Christmas commercial they’re pitching. He says his sleek design will win over the client but she knows it lacks holiday spirit.

Beyond Creation

While drawing, Rui is surprised by the presence of Epsilon, a mysterious girl with magical powers.

The Beauty Inside

Woo-jin, a furniture designer who wakes up in a different body every day, falls for Yi-soo, a woman he meets through his work.