The Secret of Selling the Negro (1954)

(6) based on 1 votes
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Directors
Release Date
Jul 04, 1954
Runtime
00h 21m
Actors
Genre
Available in streaming on

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

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A Deeper Love: The Story of Miss Peppermint

2025

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Kokomo City

Four Black transgender sex workers in Atlanta and New York City break down the walls of their profession.
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6.7
Kokomo+City
Kokomo City

2023

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Elementary Genocide 3

World renowned journalist, and award-winning filmmaker Rahiem Shabazz presents the third installment of his docu-series Elementary Genocide: Academic Holocaust. The first two documentaries in the series; The School To Prison Pipeline and Elementary Genocide 2: The Board Of Education vs. The Board of Incarceration received critical acclaim and launched Shabazz as a political pundit and academic ambassador for the African American community. Elementary Genocide: Academic Holocaust adds more statistical proof of the scholastic inequalities faced by Original people around the country. The documentary revisits the importance of education and its impact on self-image, family structure, financial freedom, and the collective future of African/indigenous people in America and abroad.
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10.0
Elementary+Genocide+3
Elementary Genocide 3

2017

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Daughters

Four young girls prepare for a special Daddy Daughter Dance with their incarcerated fathers, as part of a unique fatherhood program in a Washington, D.C., jail.
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8.0
Daughters
Ardisson, l'Homme en Noir : l'hommage

Plot unavailable
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Ardisson%2C+l%27Homme+en+Noir+%3A+l%27hommage
Ardisson, l'Homme en Noir : l'hommage

2025

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La face cachée de l'homme en noir

Plot unavailable
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7.0
La+face+cach%C3%A9e+de+l%27homme+en+noir
La face cachée de l'homme en noir

2025

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Hair Piece: A Film for Nappy Headed People

An animated satire on the question of self-image for African American women living in a society where beautiful hair is viewed as hair that blows in the wind and lets you be free. Lively tunes and witty narration accompany a quick-paced inventory of relaxers, gels, and curlers. This short film has become essential for discussions of racism, African American cinema, and empowerment.
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5.6
Hair+Piece%3A+A+Film+for+Nappy+Headed+People
Hair Piece: A Film for Nappy Headed People

1984

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