The Secret of Selling the Negro (1954)

(6) based on 1 votes
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Directors
Release Date
Jul 04, 1954
Runtime
00h 21m
Actors
Genre
Available in streaming on

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

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In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.
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Advertising at the Edge of the Apocalypse

2018

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24×36

A documentary exploring the birth, death and resurrection of illustrated movie poster art. Through interviews with a number of key art personalities from the 70s and 80s, as well as many modern, alternative poster artists, “Twenty-Four by Thirty-Six” aims to answer the question: What happened to the illustrated movie poster? Where did it disappear to, and why? In the mid 2000s, filling the void left behind by Hollywood’s abandonment of illustrated movie posters, independent artists and galleries began selling limited edition, screenprinted posters — a movement that has quickly exploded into a booming industry with prints selling out online in seconds, inspiring Hollywood studios to take notice of illustration in movie posters once more.
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7.0
24%C3%9736
Noble Sissle's Syncopated Ragtime

Combining footage unseen since WWI with original scores from the era, this film tells the story of Noble Sissle's incredible journey that spans "The Harlem Hellfighters" of World War I, Broadway Theatre, the Civil Rights movement, and decades of Black cultural development.
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Noble Sissle's Syncopated Ragtime

2018

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Right On!

Filmed on the rooftops of lower Manhattan, this performance film features the original Last Poets performing 28 numbers adapted from their legendary Concept-East Poetry appearance at New York's Paperback Theater in 1969. Described as “a conspiracy of ritual, street theater, soul music and cinema."
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6.0
Right+On%21