The Secret of Selling the Negro (1954)

(6) based on 1 votes
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Directors
Release Date
Jul 04, 1954
Runtime
00h 21m
Actors
Genre
Available in streaming on

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

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Combining footage unseen since WWI with original scores from the era, this film tells the story of Noble Sissle's incredible journey that spans "The Harlem Hellfighters" of World War I, Broadway Theatre, the Civil Rights movement, and decades of Black cultural development.
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Noble Sissle's Syncopated Ragtime

2018

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Kid Rock

Full of nostalgia and charm, Kid Rock is an exposé of a young black man, Tadros Eyob’s journey into rock climbing in British Columbia.
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Buffalo Soldiers, Victorio and Manifest Destiny

A look into the 19th century American-Indian Wars, Manifest Destiny, and the conflicts between Apache tribes and the African-American Buffalo soldier regiments.
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Buffalo Soldiers, Victorio and Manifest Destiny

2017

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Soul Food Junkies

To many African Americans, soul food is sacrament, ritual, and a key expression of cultural identity. But does this traditional cuisine do more harm to health than it soothes the soul?
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8.0
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Soul Food Junkies

2012

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