Helvetica (2007)

(7.2) based on 170 votes
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Directors
Release Date
Sep 12, 2007
Runtime
01h 20m
Genre
Available in streaming on

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

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In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.
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Advertising at the Edge of the Apocalypse

2018

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DJ Punk: The Photographer Daniel Josefsohn

Nobody captured the atmosphere of 1990s Berlin better than German photographer Daniel Josefsohn, who died in 2016 at the age of 54, leaving his mark in advertising with his irreverent aesthetic and punk sensibility. It was his spontaneous, imperfect images shot for an MTV campaign in 1994 that first made him famous.
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Étienne Robial, un spécimen de caractère(s)

Documentary on the French graphic and visual artist and designer, editor, artistic director, and teacher who is known for his widely-used fonts.
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La face cachée de l'homme en noir

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The A’dammer - The Man Behind the Cabinet

The A’dammer - The Man Behind the Cabinet follows the life of designer Aldo van den Nieuwelaar. He designed the iconic A’dammer cabinet, an international design icon, with over seventy versions sold worldwide. Museums acquired his work, and he became a promising name in the design world. But Aldo was more of an artist than an entrepreneur, and his perfectionism clashed with commercial interests. His tense relationship with director Harm Scheltens of furniture manufacturer Pastoe, in particular, escalated into a years-long legal battle over money, recognition, and control.
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