Mad Women (2023)

Helvetica

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Toni Segarra: The Ads Writer

Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and create ads are unknown people. Playing with the mechanisms of publicity as a narrative resource, we enter this medium through Spain's best creative director: Toni Segarra.

The Corporation

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

DJ Punk: The Photographer Daniel Josefsohn

Nobody captured the atmosphere of 1990s Berlin better than German photographer Daniel Josefsohn, who died in 2016 at the age of 54, leaving his mark in advertising with his irreverent aesthetic and punk sensibility. It was his spontaneous, imperfect images shot for an MTV campaign in 1994 that first made him famous.

Pitch People

Pitch People is a documentary film that focuses on the role the art of the "pitch" has played in society. It was produced in 1999 and includes interviews with many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.

The Atomic Cafe

A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.

Art & Copy

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

Generation Sputnik

From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.

Advertising at the Edge of the Apocalypse

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

POM Wonderful Presents: The Greatest Movie Ever Sold

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

The Light Bulb Conspiracy

Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.

Greetings From Planet Smurf

The Smurfs were created in 1958 by the Belgian comic author Peyo (Pierre Culliford, 1928-1992) and they are one of Belgium's most recognized exports. From Brussels to Los Angeles, via Dubai, a journey into the tiny world of the famous little blue people, from the story of the creation of the original comic to the account of their huge global commercial exploitation.

24×36

A documentary exploring the birth, death and resurrection of illustrated movie poster art. Through interviews with a number of key art personalities from the 70s and 80s, as well as many modern, alternative poster artists, “Twenty-Four by Thirty-Six” aims to answer the question: What happened to the illustrated movie poster? Where did it disappear to, and why? In the mid 2000s, filling the void left behind by Hollywood’s abandonment of illustrated movie posters, independent artists and galleries began selling limited edition, screenprinted posters — a movement that has quickly exploded into a booming industry with prints selling out online in seconds, inspiring Hollywood studios to take notice of illustration in movie posters once more.

Juzo Itami: The Man with 13 Faces

A documentary about the legendary Japanese filmmaker.

Rendezvous unterm Nierentisch

Film collage with documentary material from the time of the German economic miracle. The "Golden" 50s run in a serene potpourri of weekly clips, old cinema, and party advertising, demonstrate the attempts of the revived industry to change consumer habits. In between, pictures of the politicians of the first hour. All this in the nostalgia touch of a time when nylons triumphed.

The Soul of Business

A modern couple from a typical advertisement: young, attractive, and brand-conscious. As they use the products on their breakfast table they begin to quote lines from the relevant advertisemnet. Soon their behavior departs from the accepted advertising norm as they zealously defend each other´s products to the death.

Snapshot

A young hairdresser enters into the modeling world while fearing retaliation from her puritanical mother and stalker ex-boyfriend.

Beyond Creation

While drawing, Rui is surprised by the presence of Epsilon, a mysterious girl with magical powers.

With Love, Christmas

Advertising execs Melanie Welsh and Donovan Goodwin disagree on a cellphone Christmas commercial they’re pitching. He says his sleek design will win over the client but she knows it lacks holiday spirit.

Waikiki Wedding

Tony Marvin is a laid back but incredibly successful promoter and fair-haired boy for J. P. Todhunter's pineapple company located in beautiful Hawaii. He gets the company to sponsor a contest in which the winner gets a Hawaiian vacation and is obligated to write articles on the islands which, when published, will constitute a publicity coup for the company. Unfortunately, Georgia Smith, the winner, feels lonely and isolated in the Islands and wants to return to the States. With help from buddy Shad Buggle Tony tries to romantically divert Georgia without letting her know his true motivation.

What to Expect When You're Expecting

Challenges of impending parenthood turn the lives of five couples upside down. Two celebrities are unprepared for the surprise demands of pregnancy; hormones wreak havoc on a baby-crazy author, while her husband tries not to be outdone by his father, who's expecting twins with his young trophy wife; a photographer's husband isn't sure about his wife's adoption plans; a one-time hook-up results in a surprise pregnancy for rival food-truck owners.

12 Dates of Christmas

In an attempt to win back her ex-boyfriend Jack on Christmas Eve, Kate ends up ruining her blind date with Miles, a handsome guy she's been set up with. In a strange twist of fate, Kate is magically given the chance to re-live Christmas Eve twelve times!

Distracted

A comedy about an absent-minded man who works at a advertising company and topples from one problem to another.

The Hucksters

A World War II veteran wants to return to advertising on his own terms, but finds it difficult to be successful and maintain his integrity.

I Married a Woman

Advertising executive Marshall Briggs finds his work in conflict with his love-life with fashion model Janice Blake.

The Beauty Inside

Woo-jin, a furniture designer who wakes up in a different body every day, falls for Yi-soo, a woman he meets through his work.