Director: Alex Bag

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Born in: New York, New York, U.S.
Biography: In Alex Bag's ironic performance videos, the artist adopts a series of personae to create droll conceptual parodies. With her signature deadpan delivery and deliberately low-tech style, Bag mixes the vernacular of pop culture with irreverently humorous monologues. Performing in multiple guises amidst fragments of pop detritus, Bag skewers the tropes of consumer and media culture. Questioning how we define ourselves in relation to television, fashion, advertising and the artworld, she creates mediated parodies that teeter between celebration and critique.

Known for

Untitled Fall '95

Untitled Fall '95 takes the form of a wryly humorous video diary of an art school student (sharply played by Bag) in the midst of “finding herself” in New York City. We can see the diarist physically and emotionally evolving throughout her eight semesters in the Big Apple. Such onscreen “confessionals” stem from the first major example of reality TV, The Real World. Interspersed throughout are commercial-like vignettes that further critique what it’s like to live in the world today. In Untitled Fall '95, Bag displays a profound self-awareness that evokes empathy on behalf of the viewer, despite her work’s glaring artificiality.
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Untitled Fall '95

1995

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