The Persuader (1957)

Mothra vs. Godzilla

Journalists Ichiro Sakai and Junko cover the wreckage of a typhoon when an enormous egg is found and claimed by greedy entrepreneurs. Mothra's fairies arrive and are aided by the journalists in a plea for its return. As their requests are denied, Godzilla arises near Nagoya and the people of Infant Island must decide if they are willing to answer Japan's own pleas for help.

McCabe & Mrs. Miller

A gambler and a prostitute become thriving business partners in a remote Old West mining town until a large corporation arrives on the scene.

Godzilla vs. Mechagodzilla II

The U.N.G.C.C. (United Nations Godzilla Countermeasure Center) recovers the remains of Mecha-King Ghidorah and construct Mechagodzilla as a countermeasure against Godzilla. Meanwhile, a giant egg is discovered along with a new monster called Rodan. The egg is soon found to be none other than an infant Godzillasaurus.

Rosetta

Young, impulsive Rosetta lives a hard and stressful life as she struggles to support herself and her alcoholic mother. Refusing all charity, she is desperate to maintain a dignified job.

The Garden of the Finzi-Continis

In 1930s Italy, a wealthy Jewish family tries to maintain their privileged lifestyle, hosting friends for tennis and parties at their villa. As anti-Semitism intensifies under Fascism, they must ultimately face the horrors of the Holocaust.

The Little Girl Who Lives Down the Lane

Quiet, withdrawn 13-year-old Rynn Jacobs lives peacefully in her home in a New England beach town. Whenever the prying landlady inquires after Rynn's father, she politely claims that he's in the city on business. But when the landlady's creepy and increasingly persistent son, Frank, won't leave Rynn alone, she teams up with kindly neighbor boy Mario to maintain the dark family secret that she's been keeping to herself.

Zeitgeist: Addendum

Zeitgeist: Addendum premiered at the 5th Annual Artivist Film Festival. Director Peter Joseph stated: "The failure of our world to resolve the issues of war, poverty, and corruption, rests within a gross ignorance about what guides human behavior to begin with. It address the true source of the instability in our society, while offering the only fundamental, long-term solution."

The Wild One

The Black Rebels Motorcycle Club ride into the small California town of Wrightsville, eager to raise hell. Brooding gang leader Johnny Strabler takes a liking to Kathie, the daughter of the local lawman, as another club rolls into town.

Re-Elected

Friends battle former U.S. presidents when they come back from the dead as zombies on the Fourth of July.

Friday the 13th Part VII: The New Blood

Tina Shepard, a telekinetic teenage girl, accidentally unchains Jason from his watery grave, allowing him to go on another killing spree in the area.

Destiny

Bekir loves Uğur, who loves Zagor, who is about to get out of jail. An already tense love triangle is thrown into turmoil on a hot summer night, when Zagor kills someone, and Uğur disappears.

From Dusk Till Dawn 3: The Hangman's Daughter

Narrowly escaping death, outlaw Johnny Madrid goes on the run with the hangman's sensuous daughter Esmeralda by his side.

The Long Goodbye

In 1970s Hollywood, Detective Philip Marlowe tries to help a friend who is accused of murdering his wife.

Hot Wheels AcceleRacers: Breaking Point

The two teams become even more strained when the Metal Maniacs get a new leader. Meanwhile, the Acceleracers and the Racing Drones face challenges while competing in the Racing Realms with a new, mysterious opponent.

The Farewell

A headstrong Chinese-American woman returns to China when her beloved grandmother is given a terminal diagnosis. Billi struggles with her family's decision to keep grandma in the dark about her own illness as they all stage an impromptu wedding to see grandma one last time.

King Kong vs. Godzilla

The advertising director of Pacific Pharmaceuticals, frustrated with the low ratings of their sponsored TV program, seeks a more sensationalist approach. He orders his staff to Faro Island to capture King Kong for exploitation. As Godzilla re-emerges, a media frenzy generates with Pacific looking to capitalize off of the ultimate battle.

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Early morning silence is broken by screeching tires as a helicopter bears down on a speeding vehicle. Taking a quick corner, the team tumbles out into the woods as their car pulls away. Now they must make their way through the thick of nature and thick gunfire to accomplish their mission. Not a single word of dialogue is spoken throughout the entire film. Instead, the music, sounds, images and deeply truthful acting turn a simple plot into an intense experience. Passion and intrigue keep building to the very end.

Mango Yellow

The lives of a macho butcher, his wife, a lonely waitress, a sadist and a flophouse manager intersect in Recife, Brazil.

Don't Look Now

While grieving a terrible loss, a married couple meet two mysterious sisters, one of whom gives them a message sent from the afterlife.

Tarzan the Ape Man

James Parker and Harry Holt are on an expedition in Africa in search of the elephant burial grounds that will provide enough ivory to make them rich. Parker's beautiful daughter Jane arrives unexpectedly to join them. Jane is terrified when Tarzan and his ape friends abduct her, but when she returns to her father's expedition she has second thoughts about leaving Tarzan.

Friday the 13th Part III

An idyllic summer turns into a nightmare of unspeakable terror for yet another group of naïve friends. Ignoring Camp Crystal Lake's bloody legacy, one by one they fall victim to the maniacal Jason, who stalks them at every turn...

Night of the Living Dead

A ragtag group barricade themselves in an old Pennsylvania farmhouse to remain safe from a horde of flesh-eating ghouls ravaging the Northeast.

Pierrot le Fou

Pierrot escapes his boring society and travels from Paris to the Mediterranean Sea with Marianne, a girl chased by hit-men from Algeria. They lead an unorthodox life, always on the run.

Godzilla vs. Destoroyah

A burning Godzilla, on the verge of meltdown, emerges to lay siege to Hong Kong. At the same time horrifying new organisms are discovered in Japan. These crustacean-like beings are seemingly born of the Oxygen Destroyer, the weapon that killed the original Godzilla.

Last Action Hero

After his father's death, a young boy finds solace in action movies featuring an indestructible cop. Given a magic ticket by a theater manager, he is transported into the film and teams up with the cop to stop a villain who escapes into the real world.

Summer School

A high-school gym teacher has big plans for the summer, but is forced to cancel them to teach a "bonehead" English class for misfit goof-off students. Fortunately, his unconventional brand of teaching fun field trips begins to connect with them, and even inspires ardor in some.

Monty Python's The Meaning of Life

Life's questions are 'answered' in a series of outrageous vignettes, beginning with a staid London insurance company which transforms before our eyes into a pirate ship. Then there's the National Health doctors who try to claim a healthy liver from a still-living donor. The world's most voracious glutton brings the art of vomiting to new heights before his spectacular demise.

American Movie

American Movie documents the story of filmmaker Mark Borchardt, his mission, and his dream. Spanning over two years of intense struggle with his film, his family, financial decline, and spiritual crisis, American Movie is a portrayal of ambition, obsession, excess, and one man's quest for the American Dream.

Dr. Terror's House of Horrors

Five strangers board a train and are joined by a mysterious fortune teller who offers to read their Tarot cards. Five separate stories unfold: An architect returns to his ancestoral home to find a werewolf out for revenge; a doctor discovers his new wife is a vampire; a huge plant takes over a house; a musician gets involved with voodoo; an art critic is pursued by a disembodied hand.

City Lights

A tramp falls in love with a beautiful blind flower girl. His on-and-off friendship with a wealthy man allows him to be the girl's benefactor and suitor.

Charade

After Regina Lampert falls for the dashing Peter Joshua on a skiing holiday in the French Alps, she discovers upon her return to Paris that her husband has been murdered. Soon, she and Peter are giving chase to three of her late husband's World War II cronies, Tex, Scobie and Gideon, who are after a quarter of a million dollars the quartet stole while behind enemy lines.

Nocturna

An orphan boy named Tim is afraid of the dark. However, when the stars start going out in the sky, he finds himself exploring the world of the night, alongside his new friend, the Cat Shepherd.

Red Sorghum

An old leper who owned a remote sorghum winery dies. Jiu'er, the wife bought by the leper, and her lover, identified only as "my Grandpa" by the narrator, take over the winery and set up an idealized quasi-matriarchal community headed by Jiu'er. When the Japanese invaders subject the area to their rule and cut down the sorghum to make way for a road, the community rises up and resists as the sorghum grows anew.

Smiley Face

Jane, a struggling but perpetually stoned actress, has a busy day ahead. She has several important tasks on her list, including buying more marijuana. Even though she already has a good start on the day's planned drug use, she eats her roommate's pot-laced cupcakes and embarks on a series of misadventures all over Los Angeles.

Next Floor

During an opulent and luxurious banquet, complete with hordes of servers and valets, eleven pampered guests participate in what appears to be a ritualistic gastronomic carnage. In this absurd and grotesque universe, an unexpected sequence of events destabilizes the endless symphony of abundance.

Rashomon

Four people recount different versions of the story of a man's murder and the rape of his wife.

Hellraiser: Revelations

Two friends in Mexico discover the Lament Configuration and unleash Pinhead, but one decides to try to survive by swapping himself with someone else. Once they go missing, family members go in search of them, but find Pinhead instead.

Frontier Agent

Johnny Mack Brown is sent to the badlands to round up an elusive outlaw gang.

Adventures of the Texas Kid: Border Ambush

In TV's pioneer days when kids idolized the Lone Ranger, the Texas Kid was a knight errant of the frontier leading the fight for law and order alongside his Mexican companion Pepe. In this rarely-seen TV pilot, the Kid and Pepe intercede on behalf of the murdered rancher's daughter, openly defying the landgrabbers in a cow town so lawless that rustlers operate in broad daylight! Shot at the Corrigan Ranch in 1950, TEXAS KID co-starred Mercury Records recording artist John Laurenz as Pepe and stuntman Hugh Hooker as the Kid. Hooker, a specialist in stunts involving horses and stagecoaches, often doubled Gene Autry and even produced a few movies, including the low-budget gem . That movie's star was Hugh's teenage son Buddy Joe Hooker, whose own subsequent, stellar stunt career inspired HOOPER (1978), Burt Reynolds' hit comedy tribute to movie stuntmen.

Old Shatterhand

Renegades trying to get the army to abandon their fort get the Indians addicted to whiskey, then convince them to attack and drive out the soldiers.

They Call Me Trinity

The simple story has the pair coming to the rescue of peace-loving Mormons when land-hungry Major Harriman sends his bullies to harass them into giving up their fertile valley. Trinity and Bambino manage to save the Mormons and send the bad guys packing with slapstick humor instead of excessive violence, saving the day.

Arizona Round-Up

Tom Kenyon and his sidekick Pierre La Farge are hired by rancher Mike O'Day who, with his daughters Toni and Sugar, provides wild horses for the government remount station.

Return of the Lash

Six wanted outlaws are rounded up and captured by the Cheyenne Kid. Collecting the reward money, Cheyenne instructs his sidekick Fuzzy Q. Jones to give the money to a group of financially strapped ranchers. Alas, Fuzzy falls off his horse, loses his memory, and forgets what became of the money.

Tom Horn

A renowned former army scout is hired by ranchers to hunt down rustlers but finds himself on trial for the murder of a boy when he carries out his job too well. Tom Horn finds that the simple skills he knows are of no help in dealing with the ambitions of ranchers and corrupt officials as progress marches over him and the old west.

The Night of the Grizzly

Marshall "Big Jim" Cole turns in his badge and heads to Wyoming with his family in order to settle on some land left him by a relative. He faces opposition both from a neighbor who wants that land for his own sons, and from a grizzly bear nicknamed "Satan" who keeps killing Cole's livestock.

Legends of the Fall

In early 20th-century Montana, Col. William Ludlow lives on a ranch in the wilderness with his sons, Alfred, Tristan, and Samuel. Eventually, the unconventional but close-knit family are bound by loyalty, tested by war, and torn apart by love, as told over the course of several decades in this epic saga.

Rio Grande

As Bruce Lanning posts a "no trespassing" sign at a watering hole on his Circle A ranch, his sister Jane rides up with news that Wes Caven, the hired gun of the Elwood brothers, is looking for him. Soon after, Wes appears and kicks over the sign. Later, Sunset Carson, Wes's boyhood friend, rides into town to invite Wes to become a partner in his new ranch. Just as Wes declines the offer and offers Sunset a job working for the Elwoods instead, Bruce bursts into the saloon, demanding to see Frank Elwood. Not to be confused with the 1950 John Wayne film of the same name

El Dorado

Cole Thornton, a gunfighter for hire, joins forces with an old friend, Sheriff J.P. Harrah. Together with a fighter and a gambler, they help a rancher and his family fight a rival rancher that is trying to steal their water.

3:10 to Yuma

Dan Evans, a small time farmer, is hired to escort Ben Wade, a dangerous outlaw, to Yuma. As Evans and Wade wait for the 3:10 train to Yuma, Wade's gang is racing to free him.

Appaloosa

Two friends hired to police a small town that is suffering under the rule of a rancher find their job complicated by the arrival of a young widow.

Oklahoma!

In the Oklahoma territory at the turn of the twentieth century, two young cowboys vie with a violent ranch hand and a traveling peddler for the hearts of the women they love.

The Man From Snowy River II

After a few years trying to earn money to marry Jessica Harrison, Jim Craig returns to Snowy River. But he finds that a lot of things have changed.

The Frontier Phantom

Lash Larue seeks to arrest his twin brother, known as the Frontier Phantom

Nevada

Just as Nevada wins $7000 in yellowback bills, Ben Ide takes his $7000 and heads out to buy mining equipment. Burridge has his man Powell kill Ide and retrieve the money and Nevada finds Ide just as the posse arrives. Found with the money Nevada is arrested and Burridge now gets Powell to incite the local citizens to lynch Nevada.

Along the Navajo Trail

U.S. Deputy Marshal Roy investigates the disappearance of a government agent who has come to Dale's father's Ladder A Ranch. The bad guys want the land the ranch sits on because they know an oil pipeline is planned through this location.

The Cowboys

When his cattlemen abandon him for the gold fields, rancher Wil Andersen is forced to take on a collection of young boys as his cowboys in order to get his herd to market in time to avoid financial disaster. The boys learn to do a man's job under Andersen's tutelage, however, neither he nor the boys know that a gang of cattle thieves is stalking them.

Old Yeller

Young Travis Coates is left to take care of the family ranch with his mother and younger brother while his father goes off on a cattle drive in the 1860s. When a yellow mongrel comes for an uninvited stay with the family, Travis reluctantly adopts the dog.

Under Arizona Skies

Dusty Smith arrives and takes a job on a ranch that is losing cattle to rustlers. When the rustlers strike again the cattle cannot be found but Dusty shoots one of the rustlers. Arrested for murder, Dusty is broken out of jail and the real outlaws put in the cell. Dusty then has them released figuring they will lead him to the hideout and the missing cattle.

Cowboy Blues

Starring Ken Curtis and the hayseed singing group the Hoosier Hot Shots, this musical Western is really Lady for a Day with a switch in gender. Rotund Guy Kibbee is Dusty Nelson, the handyman at the Bar B dude ranch, whose daughter Susan is arriving with her socialite fiancee, Jerome Winston. Susan believes her father owns the ranch, and to spare Dusty any embarrassment, the Hot Shots, ranch manager Curt Durant and sidekick Big Boy Stover agree to continue the deception.

Giant

Wealthy rancher Bick Benedict and dirt-poor cowboy Jett Rink both woo Leslie Lynnton, a beautiful young woman from Maryland who is new to Texas. She marries Benedict, but she is shocked by the racial bigotry of the White Texans against the local people of Mexican descent. Rink discovers oil on a small plot of land, and while he uses his vast, new wealth to buy all the land surrounding the Benedict ranch, the Benedict's disagreement over prejudice fuels conflict that runs across generations.

Heaven with a Gun

Jim Killian arrives in a small Arizona town hoping to establish a peaceful life as the local preacher, but he soon finds himself in the middle of a feud between sheep ranchers and cattlemen. Leloopa, a young Native American woman, pleads for Killian's help after her shepherd father is hung by Coke Beck, the vicious son of the head cattle rancher. Killian must weigh his actions carefully lest he perpetuate the cycle of retribution and revenge.

Trail to Vengeance

A cowboy investigating his brother's murder finds himself going up against a banker who holds the deed to the cowboy's family ranch.

Drifting Along

Monogram added several songs and a barn dance to this otherwise standard Johnny Mack Brown hay burner, in which the veteran cowboy star comes to the aid of a beleaguered female rancher. Just "drifting along," Steve Garner (Mack Brown) obtains the job of foreman on a spread belonging to pretty Pat McBride (Lynne Carver). Unbeknownst to Pat, local banker Jack Dailey (Douglas Fowley) not only holds the mortgage on the ranch but is also the man responsible for the death of Pat's father. Read more at http://www.allmovie.com/movie/drifting-along-v90041#OtPRR6jLd1ubhlQv.99

Three in the Saddle

Peggy Barlou is a young rancher who refuses to sell her spread to greedy stage-line proprietor John Rankin. Tex Haines, meanwhile, is accused of killing Bill Dugan, Rankin's bodyguard, but eludes capture long enough to hook up with Dave Wyatt and Panhandle Perkins, a couple of rangers in disguise.

Two-Gun Caballero

A cowhand named Bob Blake visits with Sally Thompson and her kid-brother, Jimmy, on their hard-scrabble homestead adjoining the Steele Ranch where Bob works. He learns that their father just died, and he plans on seeing if he can make things a bit easier for them.

Stallion Road

A veterinarian and a novelist compete for the heart of a lady rancher.

Silver Spurs

Jerry Johnson inherits a 50,000 acre ranch. Lucky Miller wants to take over the ranch. Roy is trying to get a railroad spur right of way. Lucky has a woman come west to marry Jerry to get control of the ranch. After the wedding, Lucky has the owner killed. Roy’s gun is substituted for the murder weapon, so Roy is put in jail.

The Feud of the Trail

A man who's a dead ringer for the leader of an outlaw gang kills the gang leader, then takes his place to try to bring the gang to justice.

Back Trail

Back Trail is one of the livelier entries in Monogram's Johnny Mack Brown western series. Brown rides into a small town where he becomes embroiled in a blackmail scheme. The town's banker (Ted Adams), a pillar of respectability, once served a jail term. Outlaw leader Pierce Lyden threatens to reveal Adams' secret if the banker doesn't let him know in advance when the gold shipments are going through. Adams tearfully tells Brown the whole story, whereupon Johnny rides shotgun on the next shipment himself. Back Trail was one of the last films directed by workhorse Christy Cabanne, whose career stretched all the way back to the D.W. Griffith days.

South Pacific Trail

Rex, Slim and the boys are fired by a wealthy rancher but decide to help him out when his daughter intends on marrying a shifty, gold-digging actor. Meanwhile, the rancher's foreman executes plans for a train robbery.

Gun Smoke

Parker, seeking revenge on Culverson, is bringing in a flood of sheep. Branning signs on at the Culverson ranch to help fight them off. Standing in his way is hired gunman and crooked lawyer Sneed. T

Alias John Law

John Clark (Bob Steele) and his deaf pal, Bootch Collum (Buck Connors), are trailed by U. S. Marshal Lamar Bly (Jack Rockwell)...

China 9, Liberty 37

Gunslinger Clayton Drumm is about to be hanged when he is given a chance to live if he agrees to murder Matthew, a miner who has steadfastly refused to sell his land to the railroad company. Matthew’s refusal is a major obstacle to the railroad’s plans for expansion.

Texas Terror

Sheriff John Higgins quits and goes into prospecting after he thinks he has killed his best friend in shooting it out with robbers. He encounters his dead buddy's sister and helps her run her ranch. Then she finds out about his past.

Cat Ballou

A woman seeking revenge for her murdered father hires a famous gunman, but he's very different from what she expects.

The Man Who Shot Liberty Valance

Questions arise when Senator Stoddard attends the funeral of a local man named Tom Doniphon in a small Western town. Flashing back, we learn Doniphon saved Stoddard, then a lawyer, when he was roughed up by a crew of outlaws terrorizing the town, led by Liberty Valance. As the territory's safety hung in the balance, Doniphon and Stoddard, two of the only people standing up to him, proved to be very important, but different, foes to Valance.

Gun Smoke

Following a killing and robbery in a big city back east, gang leader Kedge Darvas and some of his henchies take a train to a small western town in Idaho, with intentions of hiding out there until things cool down back in Chi or NYC, or wherever they lammed from.They are welcomed with open arms by the citizens under the impression they are there as capital investors with money to spend. Before long, Darvas figures the town is ripe for the taking and sends word for reinforcements, and each arriving train unloads a few suits and snappy-brim hats.Then they get rough, kill Sheriff Posey Meed and rile up the citizens, led by cowhand Brad Farley, who had Darvas spotted for a wrong number just by the way he made moves on Sue Vancey.

Young Guns

A group of young gunmen, led by Billy the Kid, become deputies to avenge the murder of the rancher who became their benefactor. But when Billy takes their authority too far, they become the hunted.

The Big Country

Retired wealthy sea captain Jim McKay arrives in the Old West, where he becomes embroiled in a feud between his future father-in-law, Major Terrill, and the rough and lawless Hannasseys over a valuable patch of land.

Six Black Horses

A beautiful woman with an ulterior motive hires two gunslingers to escort her through Indian territory so she can be reunited with her awaiting husband.

The Wild Stallion

C.J. and Hanna become the greatest of friends when the latter visits the former on the ranch where she lives, with the purpose of photographing the horses for her school project. The two unearth a secret plot which may put the mustangs in danger.

Rocky

Out fishing one day, painter John Hammond and his son Chris come across Bert Hillman, the foreman of a local ranch. He and his ranch hand are searching for a wild dog that killed one of their sheep. They find the animal and kill it, along with one of its puppies, but after they leave Hammond and his son discover another puppy still alive. They take it home and call it Rocky. John believes that a dog descended from sheep-killers will himself become a sheep-killer someday, but e gives his son a chance to raise and train the dog, hoping that he can train the killer instinct from it. Unfortunately, local farmers have reported an epidemic of sheep-killings, and they suspect that Rocky is responsible for them.

Beyond the Rio Grande

Having quit their old gang and gone straight, Bert Allen and Joe Kemp finally own their own ranch after three years, but Joe robs the Riverton bank of the Green River Dam payroll - using Bert's horse, gun and gloves and leaving behind Bert's hat.

Wild Rovers

Ross Bodine and Frank Post are cowhands on Walt Buckman's R-Bar-R ranch. Bodine is older and broods a bit about how he will get along when he's too old to cowboy. Post is young and rambunctious and ambitious for a better life than wrangling cows. When one of their fellow cowboys is killed in a corral accident, Post suggests a way into a better life for himself and his friend: robbing a bank. Bodine reluctantly joins in the plan and the two contrive to rob the local bank. They make good their escape initially, but Walt Buckman and his two sons, John and Paul, are incensed at this betrayal by their own trusted employees. John and Paul set out to bring Bodine and Post to justice.

Broken Lance

Tensions erupt within an Arizona cattle baron's household when his three sons vie for control of the ranch.

Northwest Stampede

In this romantic western, the real stars are a mustang and a police dog. The human aspect of the story centers on a rodeo rider whose late father bequeathed him a ranch in Calgary, Canada. The rider really tries to settle down to ranching, but finds himself pining for the rodeo. His forewoman, also a former rodeo performer, thinks her employer is shirking his duties and needs to forget about broncos, and bull-riding and settle down. Meanwhile, the fellow also longs to catch the white stallion running wild. The dog helps out.

Hi, Gaucho!

The son and daughter of feuding ranchers defy their fathers in the name of love.

El Siete Machos

Rosario, the niece of the rancher, returns to the ranch after ten years of absence. She takes in Margarito, a worker at the ranch, who is immediately smitten by her. Rosario is rescued from a runaway horse by the Seven Men, an outlaw a la Robin Hood that steals from the rich and gives to the poor. He also happens to be the twin brother of Margarito, unbeknownst to him. The confusion between Margarito and the Seven Men generates great comical situations in the film.

Wanderers of the West

In this western, a rancher's son rides out for revenge against the rustlers who killed his father. The pursuit stretches between Montana to Arizona and it becomes more difficult because though the son knows the killer's name, he has never seen his face. Fortunately, the killer doesn't know what the son looks like either.

The Red Pony

Peter Miles stars as Tom Tiflin, the little boy at the heart of this John Steinbeck story set in Salinas Valley. With his incompatible parents -- the city-loving Fred and country-happy Alice -- constantly bickering, Tom looks to cowboy Billy Buck for companionship and paternal love.

The Man from Snowy River

Jim Craig has lived his first 18 years in the mountains of Australia on his father's farm. The death of his father forces him to go to the lowlands to earn enough money to get the farm back on its feet.

Thundering Romance

A cowboy sets out to help a pretty young girl who is about to lose her ranch when crooks plan to foreclose on it because she doesn't have enough money to make her mortgage payment. He puts together a cattle drive in order to sell the herd to raise the money to pay off the note, but when the crooks hear about this, they make plans to stampede the herd along the way.